“We shape culture,” states CultureFeed, the Foundation’s new website, “and culture shapes us.”
Readers of The Hedgehog Review will recognize this credo as a variation on Hedgehog’s tagline. But while CultureFeed’s premises may be familiar, the site has a goal, tone, and audience entirely its own.
Where Hedgehog drills deep into the substrata of contemporary culture, CultureFeed surveys the cultural landscape and encourages cultural leaders and communicators to ensure Americans don’t lose sight of our common future and the common good. In contrast to the thrust and parry of Hedgehog’s intellectual discourse, CultureFeed’s journalistic prose popularizes Institute language in order to clarify, persuade, and enlighten—to stimulate leaders’ mindfulness and resolve on the field of action.
For now, CultureFeed is focused on K–12 schooling, reaching out to educators and education leaders about the need to help mold the private and public character of our young. Featuring essays by pioneers like Eva Moskowitz and international analysts like Andreas Schleicher, CultureFeed seeks to reorient a necessary debate about academic achievement into a broader and more powerful discussion of character and achievement as private and public goods. CultureFeed strives to inspire educators to develop a better future for students both as individuals and as citizens of a democratic society.
The website’s reach has been encouraging. Since CultureFeed’s launch in October, more than 1,850,000 users have visited the site, viewing an average of 4.44 CultureFeed pages per session for a total of more than nine million page views. This exceptional market penetration has been due in no small part to targeted online promotion made possible by the Foundation’s donors. This has demonstrated demand for the Foundation’s research-based insights.
In time, CultureFeed will expand to address such fields of Institute research as democracy, religion, work, business, and economics. Broadening the audience exposed to the Institute’s work is a key part of the Foundation’s new effort to reinvigorate the public-spirited virtues that the Institute’s research so clearly shows we need.